---
title: "What video calling app can I offer as a VoIP provider?"
topic: "Features & Capabilities"
updated: 2026-05-06
canonical: https://acrobits.net/resources/knowledge-base/video-calling-voip-provider/
summary: "LinkUp is Acrobits' video and group conferencing add-on for Cloud Softphone. 1:1 video calls, group conferencing, screen sharing, and browser join — all embedded in your branded app."
---

# What video calling app can I offer as a VoIP provider?

> LinkUp is Acrobits' video and group conferencing add-on for Cloud Softphone. 1:1 video calls, group conferencing, screen sharing, and browser join — all embedded in your branded app.

VoIP providers can offer video calling through **[LinkUp](/linkup-video-conferencing/)**, Acrobits' video and group conferencing add-on for Cloud Softphone — embedded directly in your branded app, with no separate download or login for subscribers.

## Embedded vs. Standalone Video

Two approaches exist for VoIP providers adding video:

**Standalone video app.** You deploy a separate conferencing product alongside your voice service. Subscribers download another app, manage another login, and you manage another vendor relationship. Integration with your existing calling flow is minimal or nonexistent.

**Embedded video.** Video calling is built into the same app your subscribers already use for voice. One app, one login, one experience. The subscriber taps a button during a voice call to escalate to video — or starts a video call directly.

Embedded wins for operators because it keeps subscribers inside your branded experience. No context switching. No competing app. No separate billing.

## LinkUp: Video Conferencing Built Into Cloud Softphone

LinkUp is Acrobits' video and group conferencing add-on for Cloud Softphone. It is not a separate app — it is a capability layer that operators enable for their subscribers within the same branded mobile app.

What LinkUp provides:

  - **1:1 video calls** — escalate from voice to video mid-call or start a video call directly

  - **Group video conferencing** — multi-party video rooms, scheduled or ad-hoc

  - **Screen sharing** — built into the conferencing experience

  - **[WebRTC](/voip-glossary/webrtc/)-based** — no proprietary plugins, no additional app installs for participants

  - **Browser join** — external participants join via link without downloading anything

## How Operators Enable It

LinkUp is provisioned through the same Cloud Softphone admin portal you already use:

  - **Enable LinkUp** for your Cloud Softphone deployment at the operator level

  - **Configure per subscriber or per tier** — offer video as a premium add-on or include it in all plans

  - **Brand the experience** — the video interface carries your branding, not Acrobits'

  - **Deploy** — subscribers receive the capability through an app update. No separate onboarding.

The infrastructure runs on Acrobits' media servers. You do not need to deploy or maintain WebRTC infrastructure. Operators pay per active video user, keeping costs aligned with actual usage.

## Why This Matters Competitively

UCaaS platforms bundle video by default. If you are a VoIP provider competing for business subscribers, the absence of video is a disqualifying gap in your offering. LinkUp closes that gap without requiring you to become a video platform company.

Your subscribers get one app for voice, messaging, and video. You get one platform to manage. Your competitors lose one more reason to poach your customers.

Learn more about LinkUp or [explore Cloud Softphone](/cloud-softphone/).

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