---
title: "What video calling app can I offer as a VoIP provider?"
topic: "Features & Capabilities"
updated: 2026-07-09
canonical: https://acrobits.net/resources/knowledge-base/video-calling-voip-provider/
summary: "VoIP providers can offer video calling through LinkUp, Acrobits' video and group conferencing add-on for Cloud Softphone. It is embedded directly in your branded app, so subscribers get video with no separate download or login."
---

# What video calling app can I offer as a VoIP provider?

> VoIP providers can offer video calling through LinkUp, Acrobits' video and group conferencing add-on for Cloud Softphone. It is embedded directly in your branded app, so subscribers get video with no separate download or login.

VoIP providers can offer video calling through **[LinkUp](/linkup-video-conferencing/)**, Acrobits' video and group conferencing add-on for Cloud Softphone. It is embedded directly in your branded app, so subscribers get video with no separate download or login.

## embedded video vs. standalone video

Two approaches exist for VoIP providers adding video:

**Standalone video app.** You deploy a separate conferencing product alongside your voice service. Subscribers download another app, manage another login, and you manage another vendor relationship. Integration with your existing calling flow is minimal or nonexistent.

**Embedded video.** Video calling is built into the same app your subscribers already use for voice. Subscribers use the same app and login for voice and video. The subscriber taps a button during a voice call to escalate to video, or starts a video call directly.

For many operators, embedded video is the better fit because it keeps subscribers inside your branded experience, with voice and video in one app.

## LinkUp video conferencing in Cloud Softphone

LinkUp is Acrobits' video and group conferencing add-on for Cloud Softphone. It is a capability layer operators enable for their subscribers within the same branded mobile app.

What LinkUp provides:

  - **1:1 video calls.** Escalate from voice to video mid-call or start a video call directly.

  - **Group video conferencing.** Multi-party video rooms, scheduled or ad-hoc.

  - **Screen sharing.** Built into the conferencing experience.

  - **[WebRTC](/voip-glossary/webrtc/)-based.** No proprietary plugins, no additional app installs for participants.

  - **Browser join.** External participants join via link without downloading anything.

## how operators enable LinkUp

LinkUp is provisioned through the same Cloud Softphone admin portal you already use:

  - **Enable LinkUp** for your Cloud Softphone deployment at the operator level

  - **Configure per subscriber or per tier.** Offer video as a premium add-on or include it in all plans.

  - **Brand the experience.** The video interface carries your branding, not Acrobits'.

  - **Deploy.** Subscribers receive the capability through an app update. No separate onboarding flow is required.

Acrobits runs the WebRTC infrastructure for you on its media servers. Operators pay per active video user, so billing is tied to active use.

## why video matters for VoIP providers

UCaaS platforms bundle video by default. If you are a VoIP provider competing for business subscribers, the absence of video can be a meaningful gap in a business-focused VoIP offering. LinkUp closes that gap without forcing you to build or run a separate video platform.

Your subscribers get one app for voice, messaging, and video. You get one platform to manage. You give business subscribers a stronger all-in-one calling app.

You can enable LinkUp for your subscribers from the same [Cloud Softphone](/cloud-softphone/) admin portal you already use.

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