# Rich Messaging
> Messaging experience incorporating multimedia elements and interactive features

Rich messaging (RCS) extends SMS with multimedia content, read receipts, and interactive features.

## What is rich messaging?
[Known formally as Rich Communication Services (RCS)](/blog/unified-communications/what-is-rich-messaging/), rich messaging is an evolution of SMS text messaging that, unlike its predecessor, supports sending and receiving multimedia content from pictures and videos to audio recordings, files, and even phone contacts.

## Related Terms
- [Push Notifications](/voip-glossary/push-notifications/)
- [Call Analytics](/voip-glossary/call-analytics/)
- [RCS](/voip-glossary/rcs/)