7 Use Cases for Cloud Softphone Custom Web Tab Feature

Want to create a truly unique branded experience in your softphone application?

Cloud Softphone's web tabs make it easy to bring web-based content into your softphone, creating fully branded in-app experiences.

As its name suggests, the custom tab with web view feature allows you to display virtually any web-based content directly inside your softphone app through an embedded browser. Instead of sending users out to external sites or standalone portals, you can seamlessly integrate web interfaces like dashboards, forms, chat tools, or portals right within the native softphone environment, creating a unified experience that feels native while still drawing on the flexibility and power of the web. Think of it like creating additional web-based apps directly within the softphone, all seamlessly integrated via intuitive tabbed navigation. It’s a low-code solution that’s capable of supporting multiple frontend languages, making it easy to integrate dynamic experiences like logins, billing, ordering, and more. So, how can you get the most out of web tabs? Here are 20 ways you can use web tabs to deliver a more engaging customer experience that boosts revenue and customer loyalty.

1. Billing and Usage Dashboard

Give customers more autonomy over how they manage their accounts through a comprehensive web-based dashboard. Empowering customers to drill down into their usage information, billing, and payment history can also go a long way toward building trust.

2. Artificial Intelligence

We already touched on the possibility of using an AI chatbot for customer support. The thing is, they can actually do a great deal more. You could add a full virtual assistant through a softphone web tab, guiding users through bill payments, activations, and everyday tasks.

3. Analytics

If you work primarily with B2B users, they'll probably want more than basic usage and billing details. You can deliver a voice analytics dashboard via a web tab inside your softphone, giving users advanced insights and quick reporting.

4. Self-Service Customer Support Portal

Improve satisfaction and retention through a seamless support experience, allowing customers to troubleshoot issues, access your knowledge base, or connect to support agents without leaving your app.

You can potentially even take this a step further and add an AI chatbot to handle basic queries.

5. Collaboration

Communication and collaboration often go hand-in-hand. Why not turn your softphone into a productivity hub by adding web-based collaboration tools through softphone web tabs for real-time sharing and editing?

6. Value-Added Services

Who says your audience just has to use your softphone app for one purpose? Turn it into a one-stop shop through convenient access to services like streaming subscriptions, cloud storage, or security tools. In addition to acting as a competitive differentiator, this can potentially increase average revenue per user.

7. Customer Feedback

Gain a deeper understanding of what your customers need and insights into how you can improve by collecting feedback and conducting surveys. Show customers you're listening by acknowledging and incorporating advice and requests, increasing both retention and satisfaction.

Build More Engaging Experiences with Web Tabs

The ideas we covered all have two things in common. First, they create a more compelling, engaging user experience by giving customers something they want, need, or value. They also show just how dynamic and valuable a custom tab can be in the right hands — and how web tabs can enhance the user experience, drive engagement, and open up new revenue opportunities. Are you looking to create a more engaging in-app experience? Book a demo to see what you can do with web tabs.