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Preserve your brand identity: a solution for MaX UC’s end-of-life transition

Cloud Softphone Technical Buyers Guide
With so many features available, here's a complete guide on choosing the best for your business.

There’s no escaping technology transitions when it comes to unified communications solutions.

Popular vendors come and go all the time, leaving many customers frustrated as their essential business communication apps disappear or become unrecognizable after merging with larger tech stacks.

That’s why it’s important to protect the years of brand identity and investment you’ve made into your platforms by exploring the right alternatives.

This is exactly what customers are experiencing right now with Microsoft’s decision to acquire Metaswitch Networks and their flagship MaX UC product. Many customers worry this acquisition means the platform is heading towards end-of-life status.

The Max UC sunset strikes at the heart of user experience, forcing you as a vendor to navigate changes that will impact your operations on all fronts. However, there’s good news: by choosing Acrobits Cloud Softphone as a replacement, you can achieve complete peace of mind.

Our solution is server-agnostic, meaning that if you decide to transition away from your current MetaSwitch core tomorrow, our apps can seamlessly connect to any other server infrastructure without disrupting your customer user experience again.

What does the future hold for MaX UC customers?

While nothing is set in stone yet — informal disclosures from Metaswitch have urged clients to transition to other platforms. This has left many customers worried about the future, especially those who have invested in heavily customized and branded Max UC apps with integrated business intelligence.

After all, Microsoft’s acquisition of Metaswitch likely means MaX UC customers will be forced to switch to platforms within the Microsoft ecosystem. And of course, this would mean losing your unique brand identity and customized applications in the process.

For many Max UC customers, this means becoming yet another Microsoft reseller, directly threatening your competitive edge and the significant investment you’ve made in Metaswitch’s technology.

Keep and improve your brand identity in the process, get a Free Proof of Concept today.

Why you should make the switch to Cloud Softphone

The good news is a fully compatible solution is already available, and it’s called Cloud Softphone.

Build a white label softphone app

Create a custom white-label softphone with Cloud Softphone.

  • No devs needed
  • Native desktop apps
  • 100+ premium features
Book a free demo

Switching from MaX UC to Cloud Softphone is not only simple, but it allows businesses to maintain their brand identity, protect their investment in Metaswitch technology, and retain control over their business intelligence.

Acrobits has been in this industry long enough, so we have a deep understanding of how these transitions usually go.

That’s why we’re providing a solution that allows you to maintain your brand and competitive edge without the need to start over. With Cloud Softphone, you get:

Cloud Softphone vs. MaX UC

Feature Comparison

Max Uc Vs Cloud Softphone

Make the switch from MaX Uc to Cloud Softphone today

Don’t risk losing your competitive edge with MaX UC. Cloud Softphone is offering a free proof of concept for businesses looking for a reliable alternative to Metaswitch.

See firsthand how our platform can support your use cases in any industry. We’ll show you how easy building your next app can be with Cloud Softphone.

Get a Free Proof of Concept

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Managing Director
ABOUT THE AUTHOR:
Rafael Torreblanca
Managing Director
Rafael Torreblanca is the co-founder of Acrobits and has served as the Managing Director since the acquisition by SINCH. With over 25 years of experience in the telecoms and VoIP industries, Rafael is a pioneer in the global adoption of Mobile VoIP. With his leadership, Acrobits has continued to thrive and innovate, maintaining its position as a leader in the telecommunications sector.
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