There’s no escaping technology transitions when it comes to unified communications solutions.
Popular vendors come and go all the time, leaving many customers frustrated as their essential business communication apps disappear or become unrecognizable after merging with larger tech stacks.
That’s why it’s important to protect the years of brand identity and investment you’ve made into your platforms by exploring the right alternatives.
This is exactly what customers are experiencing right now with Microsoft’s decision to acquire Metaswitch Networks and their flagship MaX UC product. Many customers worry this acquisition means the platform is heading towards end-of-life status.
The MaX UC sunset strikes at the heart of user experience, forcing you as a vendor to navigate changes that will impact your operations on all fronts. Choosing Acrobits Cloud Softphone as a replacement takes that risk off the table.
Our solution is server-agnostic, meaning that if you decide to transition away from your current MetaSwitch core tomorrow, our apps can connect to any other server infrastructure without disrupting your customer user experience again.
What the Metaswitch acquisition means for MaX UC customers
Nothing is set in stone yet, but informal disclosures from Metaswitch have urged clients to transition to other platforms. That has left many customers worried about the future, especially those who have invested in heavily customized and branded MaX UC apps with integrated business intelligence.
Microsoft's acquisition of Metaswitch likely means MaX UC customers will be forced to switch to platforms within the Microsoft ecosystem. That would mean losing your unique brand identity and customized applications in the process.
For many MaX UC customers, this means becoming yet another Microsoft reseller, directly threatening your competitive edge and the significant investment you’ve made in Metaswitch’s technology.
Keep and improve your brand identity in the process, get a Free Proof of Concept today.
Why you should make the switch to Cloud Softphone
A fully compatible solution is already available, and it’s called Cloud Softphone.
Build a white label softphone app
Create a custom white-label softphone with Cloud Softphone.
- No devs needed
- Native desktop apps
- 100+ premium features
Switching from MaX UC to Cloud Softphone is not only simple, but it allows businesses to maintain their brand identity, protect their investment in Metaswitch technology, and retain control over their business intelligence.
Acrobits has been in this industry long enough, so we have a deep understanding of how these transitions usually go.
That's why we’re providing a solution that allows you to maintain your brand and competitive edge without the need to start over. With Cloud Softphone, you get:
- A fully white label softphone solution with 300+ customizations
- Access to 100+ premium features
- Same-day updates and world-class support
- Compatibility with class 5 softswitches
- A modern user interface
- One integrated tech stack supported by an industry pioneer
Cloud Softphone vs. MaX UC
Feature comparison
Make the switch from MaX UC to Cloud Softphone today
Don’t risk losing your competitive edge with MaX UC. Cloud Softphone is offering a free proof of concept for businesses looking for a reliable alternative to Metaswitch.
Let's map your next mobile move
In one session, we'll help you evaluate where risk sits today and how to improve continuity without disruption.
- Current-state review
- Priority alignment
- Practical next steps
