TLDR Audience What to focus on Business leaders Business leaders: Treat voice like a product, not a utility. Fund verified identity, branded calling, and in-call AI that moves AHT, FCR, and answer-rate. Engineers Build SIP and WebRTC stacks with analytics APIs, fraud and identity checkpoints, and edge AI in mind. SIP + AI is one […]
Every telecom provider knows the appeal of a quick fix. Deploy a generic softphone app, get your users online, and move on. But as the market surges toward $400 billion by 2034, the cracks in this approach are becoming impossible to ignore. Scaling, branding, and innovation all hit a ceiling fast. The hidden cost of […]
Over the last three months, we’ve shipped a series of updates across our white-label iOS and Android apps. Below are the highlights focused on the features you have requested the most. New features Android 15 support 2-Way SMS for Turnkey Messaging, and integration with Bandwidth and Sinch (Android, iOS) Shared call history & visual voicemail […]
Picture this: your softphone app aces every backend test, but users drop off after the first call. Why? Technical reliability alone won’t win the adoption game, intuitive onboarding, seamless UI, and robust call quality all matter equally. Testing and launching a softphone app is a two-front battle, and neglecting either side puts your brand and […]
