Why a Multi-Channel Communication Platform is Essential to Your Business

A multi-channel communication platform begins with a telephony system that operates through software and offers Internet-based calling capabilities. Compared to traditional telephones, they do not use copper wiring and do not connect directly to the public switched telephone network (PSTN).

From there, Internet-based communications allow for true multi-channel communication. Your organization will be ready to make voice and video calls, send instant messages, and manage your contacts on multiple devices, including computers, smartphones, and tablets.

This type of communication solution offers the convenience and flexibility of being able to work from anywhere, on any device, with a consistent user experience.

What are the 4 Top Advantages of Multi-Channel Communication Platforms?

The software-based nature of these platforms gives them a significant edge over other types of communication tools, especially for businesses.

• Convenience. Like most modern software programs, multi-channel communication platforms can run on your existing computers and mobile devices. There’s no need for specialized hardware, which reduces the cost of implementation and allows your staff to use the devices they’re already familiar with.
• Mobility. In the age of remote work, there’s been an emphasis on maintaining a mobile workforce. Traveling professionals and even in-office employees benefit from having a line of communication with the company no matter where they are. These leading-edge platforms allow them to do so, enabling access to communication even when away from the desk.
• Security and privacy. Management teams are sometimes wary of cloud tools because of cyber security threats and privacy concerns. Providers of multi-channel communication solutions respond with security features that keep sensitive information intact as it travels through the network. Employees likewise can run the applications on their personal devices without mixing personal and work-related communications.
• Feature set. Another significant advantage of multi-channel platforms over traditional telephones is the potential for more features. Almost all business-grade offerings have video conferencing, call recording and transfers, visual voicemail, employee availability and status, and notification support.

Under today’s competitive market conditions, there’s no reason for businesses in any industry to delay their adoption of this powerful, new technology. The only question now is what service to use.

Who can Benefit and Use a Multichannel Communication Platform?

Organizations across various industries can benefit from a multi-channel communication platform. These platforms are especially advantageous for businesses that require robust and flexible communication methods. Key beneficiaries include:

• Remote and Hybrid Workforces: Companies with employees working remotely or in hybrid environments can use these platforms to maintain seamless communication regardless of location.
• Customer Service Centers: Multi-channel platforms enable customer service teams to interact with clients through various channels like voice, video, SMS, and email, enhancing customer engagement and support.
• Sales and Marketing Teams: These teams can leverage multi-channel platforms for efficient outreach and follow-ups, using diverse communication methods to connect with prospects and clients.
• IT and Tech Companies: These organizations can use multi-channel platforms for internal team collaboration and external client communication, benefiting from features like video conferencing and group messaging.
• Healthcare Providers: For telemedicine and patient communication, these platforms offer secure and varied communication channels.
• Education Institutions: Schools and universities can use these platforms for virtual classrooms, staff meetings, and parent-teacher communications.
• Global Enterprises: Large organizations with international operations can benefit from the platform’s ability to facilitate cross-border communication and collaboration.
• Startups and Small Businesses: These businesses can use multi-channel platforms to establish a professional communication system without the need for extensive infrastructure.

Why Choose Multi-Channel Communication Platforms?

Multi-channel implies that the application can run on various devices and operating systems while also enabling multiple methods. Windows and Linux are typical examples of desktop operating environments, while iOS and Android cover most of the mobile device sector.

5 Reasons to Pick a Multi-Channel Communication Platform

There are many reasons to choose an Internet-based multi-channel communication platform for your organization:

• Accessibility: Compatibility with more device types and operating environments makes the application more accessible to all types of users in your business. For instance, on-site staff can communicate through their desktop workstations with remote employees on their mobile devices.
• Ease of deployment: As long as your multi-channel communication service provider is multi-platform, you don’t have to put in any work yourself to get the application running on all your devices. Deployment time is much smoother and faster as a result, minimizing the chance of delays that can cause disruptions in productivity.
• Scalability. Built-in cross-platform support likewise makes expanding operations easier. You can guarantee that any new devices you introduce into your network are compatible with your current platform.
• Consistency. The user interface, user experience, and general performance of the app stay the same on all devices since it runs natively on each one. This uniformity makes it easier for different employees to work together, even if everyone uses a different device. Additionally, tying multiple channels of communication into the same platform provides a consistent experience for employees, customers, and partners.
• Maintenance. Because the code base is essentially the same across all variations of the application, updates are much faster to deploy as well. Keep everybody on the same page with a cross-platform, multi-channel communication solution.

While multi-channel platforms are the future of business communication, not all of them are equal. To maximize the value you get from your new platform, you want to choose one with cross-platform compatibility.