Communication tools are vital for organizations of any size in all industries. Small businesses may only have one or two, while enterprises may have a variety of different tools to provide an omnichannel experience.
Maintaining consistent branding can do wonders for your operation regardless of business size. You’ll avoid confusion, build brand recognition, and ultimately reduce friction for everyone using your telecom tools.
Additionally, branding extends to how you communicate with customers and partners, including everything from email templates to overall voice. You’ll create a cohesive experience at every touchpoint with external parties and contribute to a better internal company culture.
So how do you create and maintain consistent branding throughout your communication stack? Keep reading to learn why and how you can provide the right experience for everyone interacting with your organization.
What’s the business value of investing the time and resources in developing and implementing consistent branding throughout your communication tools?
Consistent branding, in turn, creates a consistent customer experience. Customers and partners will begin developing a stronger connection with your company and know what to expect when they interact with you. Additionally, the effects extend to building stronger cohesion throughout your organization.
Everything from fast food franchises to clothing brands has worked hard to associate their image with a predictable, positive experience. Implementing comprehensive branding helps you accomplish the same goal.
So how exactly do you implement consistent branding? Let’s discuss crucial best practices to create and deploy branding changes for maximum impact effectively.
What are your current overall business objectives? Are you striving to increase brand awareness, scale your customer base, or reduce operational costs?
Each of those goals, and any other potential goals, will inform how you create and implement consistent branding throughout your communication tools.
Depending on your tech stack, updating branding might be challenging or straightforward. But changing logos and color schemes in various apps is only the beginning — you need to build a robust branded voice, experience, and feel throughout your enterprise.
As such, the process begins by focusing on your overall objectives, then making specific decisions related to your branding to contribute to reaching them.
You’ll be ready to move forward with the proper focus in mind. For example, if you’re in a growth phase, ensuring smooth customer onboarding will take priority over cutting costs on your tech stack.
With your goal in mind, you can then begin developing brand guidelines that inform everything from revising core elements of your branding to establishing the brand’s voice.
Crafting brand guidelines might initially seem simple, but you may see the complexity as you dive in. You need to choose all the right elements that convey a unifying message to everyone who interacts with your brand, including employees.
What’s the message you want to convey with everything you do? Consider the perspective of someone finding your social media profiles, calling your customer support, or contacting a partner about a new agreement.
Find that message, then explore how that can be conveyed throughout your tech stack. This will look different for every app. If you’re using our white-label Cloud Softphone, you can quickly implement branding changes — and hide our branding entirely.
Remember to consider your overall voice, which is especially important for customer-facing marketing campaigns. Create email templates, guidelines for customer service, and marketing assets so that all current and future employees deliver a consistent message.
You won’t need to provide training on every element of your branded tools, but you will need to provide specific training to crucial departments.
For example, your marketing team must know how to write social media or sponsored blog posts to match the overall tone. Conversely, your customer service teams might need training in using new voice guidelines when interacting with customers. And then, your sales teams will need to know where to find branded email templates and customize them appropriately.
How you train your workforce depends on your specific goals, how much was changed, and what teams need to update their processes.
The nuts and bolts of updating your communication tools with new branding will look different for everyone. Users of our white-label softphone can easily change several aspects of our app, while other applications may require deeper dives.
That’s why making all branded assets readily available to IT, sales, marketing, and customer service is essential to minimize difficulties in implementing changes. For example, if IT needs to update a legacy in-house system, it should be easy to find the new assets and specific hex color codes necessary to make changes.
Branding isn’t generally something you need to change frequently, but you should still evaluate its effectiveness post-implementation.
Consider the business goals that inform your branding and implementation throughout your telecom tools. Once implemented, are the KPIs related to your goal improving?
Your customers and partners might also have valuable feedback about any changes you’ve made, from color schemes to voice. Pay attention to any feedback they provide; you may even wish to send out surveys to learn more.
Developing and maintaining consistent branding can go a long way in developing lasting customer relationships. Ultimately, consistent branding keeps internal and external parties aware of your company at all times, reduces sources of friction, and establishes the groundwork for how people interact.
Our white-label softphone provides comprehensive branding options to help you create a consistent branded experience. Customers, partners, and employees will only see your logo and color scheme to ensure a cohesive and frictionless experience.
Ready to learn more about how our cloud softphone can help your business? Contact us today to talk to a communications expert to schedule a demo and discover what Acrobits can do for you.
Communication tools are vital for organizations of any size in all industries. Small businesses may only have one or two, while enterprises may have a variety of different tools to provide an omnichannel experience. Maintaining consistent branding can do wonders for your operation regardless of business size. You’ll avoid confusion, build brand recognition, and ultimately […]
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