Monetizing Cloud Softphone: Maximize Revenue [6 Strategies + Examples]

The telecommunications market is growing increasingly competitive as alternatives to traditional services give businesses and consumers new communication methods or cheaper options.

Maximizing your revenue is critical to maintaining consistent revenue growth and remaining competitive by offering in-demand services.

You don’t need to monetize for monetization’s sake; monetization attempts can harm the customer experience if not done well. Instead, explore monetization strategies that open new revenue streams, enhance the customer experience, and create a competitive advantage.

Fortunately, there are plenty of unique ways to leverage your white-label Cloud Softphone app to attract and retain more customers while increasing every user’s revenue potential. Read on to learn some excellent strategies we’ve seen and consider how you might apply them.

Strategies to Maximize Revenue with Cloud Softphone

A cloud softphone provides customers with a better experience than legacy communication technologies by offering a feature-rich and cross-platform web-based experience.

However, while a barebones softphone is still a meaningful upgrade for many users, exploring ways to maximize revenue while providing a better customer experience can go far in growing revenue and customer retention.

So let’s dive into specific strategies to monetize your softphone further — which ones might work for you?

1. Offer Multiple Pricing Plans

Creating tiered pricing plans is a common strategy to maximize value and meet the needs of different types of customers. You can find it in so many services because it works.

However, you often see pricing tiers that offer the same general pricing structure, with differing rates and features when you pay more. That’s a tried and true way to go, but other options to consider are:

• Offer global roaming plans to cater to travelers
• Resell to mobile network operators (MNOs) and other telecom providers
• Have alternative prepaid plans that have integrated balances rather than monthly billing

Depending on your specific industry and use case, there might be other ways you can cater to your target market. Remember the time-tested pricing strategies, but don’t restrict yourself to them.

2. Offer eSIMs

Equipping your cloud softphone with eSIMs creates added utility for your softphone app to operate beyond an Internet connection or existing cell services. An eSIM is a software-based SIM card rather than a physical card, which is traditionally required.

With an eSIM, users can activate a cellular plan without waiting for a physical SIM or go pick it up at a store. This difference creates more flexibility and adaptability for those who need a quick option for getting up and running on the same day.

Your organization can add eSIMs onto an existing softphone app so they’re available when needed. Using them represents additional costs and creates an entirely new source of revenue.

3. Monetizing Hospitality Apps

The hospitality industry has several powerful ways to customize a white-label softphone to meet the specific needs of guests and customers. Everything from hotels to trains can offer customers an app, which then gives them access to a range of services to help increase revenue, such as:

• Dynamic ordering systems: Make it easy for guests to order food, book massages, or schedule appointments for other amenities. Convenience can go far in encouraging guests to spend more during their stay.
• Integration with hotel management systems: Allow customers to check in and out through your app and make specific requests like additional linens. You can motivate customers to keep your app installed by allowing them to make future reservations.
• Direct room and external calling: Your app can entirely replace the outdated phone in the room. While keeping that available is still a good idea, giving customers the option to make and receive calls directly in the app can be highly valuable. They’ll never miss a call, even when they aren’t in the room.
• Real-time updates to events and services: Let guests know when their appointment is ready for a specific amenity or provide details and updates for local events. Give guests additional tools for managing their stay.
• Run useful ads for local attractions and restaurants: Strategically integrating local ads directly creates a new revenue stream. You can find ad networks to provide this utility or even reach out to specific venues for inclusion.

How are these integrated with a softphone? Web views, or web tabs, which can pull content from your website allow for a variety of unique capabilities well beyond what’s typically available.

Offering these services can directly increase revenue from guests as making it easier to use services increases the cost of their stay. Additionally, your unique softphone creates a competitive advantage over other options.

4. Develop Unique Features

Your industry may allow you to come up with unique or specialized capabilities that cater to the needs of your customers. A single unique feature might set you apart from other options when potential customers are weighing options.

We explored some ways this might look earlier with hospitality, but most industries can likely explore ways to offer specialized features. For example, specific users can have a panic button that alerts specified parties about an issue. This feature can be extremely valuable for cybersecurity teams and other teams involved in business continuity.

Focusing on innovation alongside monetizing can go far in appealing to those with specialized needs. Other possibilities to consider include the following:

• Enhanced security features, such as end-to-end encryption
• Highly customizable interfaces
• Integrated access to crucial documents or business data

Offering unique features also lends itself to different pricing tiers or models. You can offer a more barebones option for those who need it, then the specialized features at higher tiers.

5. Put Web View to Work

Web view enables many of the above examples — it’s a method of integrating web browsing directly in your cloud softphone. It’s similar to web tabs in a browser, letting users manage a variety of tasks easily.

Let’s quickly explore a few other ways you can put this capability to work to generate more revenue:

• Healthcare patient records: Healthcare is one industry that’s been quickly adopting softphones now that it’s able to provide the necessary security. Web views can allow you to integrate patient records and notifications, making your softphone even more useful.
• VPN services: VPNs have become increasingly popular among consumers. Explore ways to integrate VPNs with your softphone to give customers additional security and utility.
• Top-up wallets: Let customers deposit funds to store in your app, which can then be used to pay for cell service, specific features, or even send it to other users.
• Crypto wallets: If applicable, allowing users to store and use cryptocurrency within your app can be highly appealing to some users. You can allow customers to use crypto for communication services or use it to pay for other products in your business.

6. Expand Existing Services with Cloud Softphone

Every above strategy focuses on what you do with a softphone app to monetize your platform. However, you can also add cloud softphone to an existing product or service to give users additional utility. Some examples of how this might look are:

• Embed in other SaaS products, such as CRMs or ERPs.
• Co-working spaces can make softphones available for handling calls while in the building.
• Include a softphone in existing mobile plans, adding new utility to your service.

Cloud softphones create a flexible, cross-platform way for users to communicate. Would your customers appreciate the option for a cloud softphone?

Partner with Acrobits for a Flexible White Label Softphone

Everything we explored above begins with a white label cloud softphone app with a high degree of flexibility and customizability. Otherwise, you’ll need to build a complex app and the infrastructure internally.

Fortunately, you can leave that up to us — Acrobits is a leading developer of robust white label telecommunications solutions. Our cloud softphone can adapt to your specific needs, with our web tab feature enabling many of the capabilities we explored above.

Are you ready to offer a unique, competitive cloud softphone? Book a demo and see how our products start you off with a major head start.