Close Button
Book a discovery call

Why Your Teams Need Video Conferencing to Stay Collaborative

$500k+ for a custom softphone app?
Compare your options, costs, and other key factors by downloading our new ebook.

Almost every one of us has participated in a Zoom or Skype call in the past couple of years. Whether for work, personal use, or something else — remote video conferencing has become the norm as COVID-19 restrictions shut down our ability to meet physically. Even today, there is still some wariness in overcrowded meeting rooms.

Another contributing factor is improvement in the technology that supports video conferencing. As Internet speeds have gone up and costs have gone down, even smaller organizations can afford remote video calling.

It’s no wonder why the video conferencing market has exploded as a result, with estimates putting the projected market at $9 billion by 2026.

So, why is white label video conferencing such an essential feature of modern business today, and should your organization be adopting it soon? Let’s talk about the benefits and use cases of such technology, as well as how to apply it to any business and some challenges you might see along the way.

What Does a Video Conferencing Application Do?

Video conferencing is exactly what it sounds like: a phone call with video chat enabled. It can be used for anything from two employees talking to each other over a project to entire board rooms of staff discussing business strategy.

Companies that are quick to adopt this tool can see better collaboration among their employees, more productivity and satisfaction at work, and a competitive edge that’s essential in today’s brutal markets.

The Advantages and Use Cases of Using Video Conferencing Tools at Work

Performing these talks over video chat rather than physical meetings not only cuts down on travel costs but also makes remote collaboration much easier and more convenient. There are many reasons why you should make video calling your go-to solution for long-distance meetings.

  • Cost: Putting everyone into the same room costs a lot more than you think. Everyone needs to plan out the travel costs and make room in the schedule for such a meeting. By comparison, you’re saving your company tons of money and time by switching to remote solutions.
  • Ease of scheduling: In the same vein, it’s much easier to schedule meetings and even emergency group-ups on the fly when you don’t have to worry about traveling. Almost everyone can show up instantly.
  • Quality of collaboration: Compared to instant messaging or phone calls, the visual aspect boosts engagement and makes the meeting seem more like a real-life conference. Science has proven that humans remember information more readily when it’s visual. You have an opportunity to showcase PowerPoints, sketches, screen sharing, and other visuals to empower understanding.
  • Employee morale: It’s much easier to socialize and feel like you’re part of a group when you have faces to look at. Video calling can promote positive business relationships among employees, even if everyone is miles apart.
  • Flexibility of the workplace: A recent trend that’s gained traction is the hybrid workplace, the ability to work from both home and the office. Most employees prefer this model thanks to its flexibility and work-life balance, and video conferencing solutions finally make it achievable.
  • Recordkeeping: Ever kept a recorder present at every business meeting just so you have records of everything that was talked about? Now you can have that functionality built into the video conferencing platform itself. Remembering important details is now automatic.
  • Accessibility: Best of all, you don’t need any specialized equipment to use video conferencing. Cloud unified communication platforms enable anybody to use personal devices like smartphones, laptops, and tablets to connect to the conference. This level of accessibility is unparalleled.

conferencing and collaboration platforms

All types of industries use video conferencing, from academia to healthcare to finance. You see video calls used for a variety of applications within those firms as well, such as:

  • Job interviews
  • Team meetings
  • Webinars
  • Product demos
  • Employee Training

At this point, you should be eager to start taking advantage of video conferencing and push your business into the future. But first, let’s go over some best practices and common pitfalls of this lucrative journey.

If you’re interested in preparing your office for video conferencing, there are a wide variety of tools and equipment to get you started on the right foot. Prices range from entry-level equipment to high-end and extravagant setups. It all depends on your own budget and needs as an organization.

When it comes to preparing conference rooms, you can start with large displays on the walls first. One major monitor should stand as the focus for the room. It can even be interactive if you’d like the presenter to highlight or annotate important information on the screen while streaming the activity to remote users over the Internet.

Each participant also needs some type of video and audio input and output. Most of the time, a smartphone or a laptop with a webcam and microphone array is sufficient. If quality matters to you, consider investing in a high-end microphone or a dedicated camera. Consider echo cancellation if you’re concerned about speaker audio feeding back into your microphone.

And finally, you need some sort of software platform to get it all connected together. We’ll discuss later what we recommend in that regard.

Potential Challenges of Implementing Video Conferencing

Any kind of paradigm shift in the way your company works and interacts is bound to run into some small issues. Luckily, none of them are unsolvable thanks to advancements from service providers. But let’s cover those concerns now.

The first consideration applies to companies operating internationally. When scheduling meetings, you need to take into account the individual time zones of all the participants. Not everyone will be ready at the same time in these circumstances.

It’s also unlikely that organizations will ever fully replace in-person meetings. The level of personal interaction simply isn’t achievable without some form of physical proximity. At the same time, the popularity of the hybrid workplace is a testament to the appeal of both remote and in-person workplaces.

And finally, some companies are concerned about the setup cost and the technical difficulties associated with video conferencing and white label softphone software. This problem can easily be solved by choosing a helpful mobility solution provider that’s willing to make the process easy for you and provide technical support whenever you need it.

Video Conferencing Collaboration Software

Acrobits LinkUp Brings You World-Class Video Communications

Implementing video conferencing doesn’t have to be difficult.

Are you looking for a fully-featured solution that’s tailor-made for businesses? Acrobits LinkUp has everything you need.

Discover our fully-brandable video conferencing solution for yourself. Book your personalized demo today to get started.

Profile Image
Senior Copywriter
ABOUT THE AUTHOR:
Eric Carriere
Senior Copywriter
Eric is an experienced B2B SaaS copywriter with over a decade of experience working with tech companies in telecom, AI, cybersecurity, and other leading-edge industries. Eric takes a data-driven approach when creating content for Acrobits — blending his extensive telecom experience with his desire to create trustworthy content that's accurate, sharable, and designed for today's busy professionals.
Recommended For You
What is a CPaaS? In-Depth 101 Guide [10 Major Benefits]
What is a CPaaS? In-Depth 101 Guide [10 Major Benefits]

First things first: What is CPaaS? Communications Platform as a Service (CPaaS) is a cloud-based service model that allows businesses to add real-time communication features to their own applications or websites without needing to build backend infrastructure and interfaces. It allows you to add real-time communication (RTC) tools to your business applications and networks. Like […]

read more →
9 Telecommunication Trends That’ll Define 2025 and Beyond
Telecom
Telecommunication
Trends
9 Telecommunication Trends That’ll Define 2025 and Beyond

2023 was a transformative year for many industries as tech advancements and user behaviors changed significantly.   From the rise of generative AI to the widespread availability of 5G, this year set the stage for the future of telecommunications in 2024 and the avent of 2025. We expect some technologies and behaviors we saw this […]

read more →
Why a Multi-Channel Communication Platform is Essential to Your Business
Why a Multi-Channel Communication Platform is Essential to Your Business

Even the most skilled employees can’t be productive if they can’t collaborate effectively with their peers and management teams. That’s why companies invest heavily in unified communication technologies that provide multi-channel communication platforms. What is a Multi-Channel Communication Platform? A multi-channel communication platform is a system designed to let users communicate using multiple channels. These […]

read more →
Fireside Chat With Mobile Heartbeat CTO Saji Aravind
Fireside Chat With Mobile Heartbeat CTO Saji Aravind

Our partners are the lifeblood of our business, and we are constantly striving to understand their needs to improve every aspect of our products and SDK. Since day one, Acrobits has taken pride in developing purpose-built solutions that cater to the unique needs of our partners, their industries, and their customers. Mobile Heartbeat has been […]

read more →