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7 Use Cases for Cloud Softphone Web Tab Views Feature

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Want to create a truly unique branded experience in your softphone application? Cloud Softphone’s web tabs allow you to do exactly this.

Sometimes called “custom tab with web view” or “web tab views,” this feature is capable of displaying any web-based content via an embedded web browser in your app.

Think of it like creating additional web-based apps directly within the softphone, all seamlessly integrated via intuitive tabbed navigation. It’s a low-code solution that’s capable of supporting multiple frontend languages, making it easy to integrate dynamic experiences like logins, billing, ordering, and more.

So, how can you get the most out of web tabs? Here are 20 ways you can use web tabs to deliver a more engaging customer experience that boosts revenue and customer loyalty.

1. Billing and Usage Dashboard

Pricing plans displayed on Web Tab Views Feature on the sofpthone app

Give customers more autonomy over how they manage their accounts through a comprehensive web-based dashboard. Empowering customers to drill down into their usage information, billing, and payment history can also go a long way toward building trust.

2. Artificial Intelligence

We already touched on the possibility of using an AI chatbot for customer support. The thing is, they can actually do a great deal more. You could integrate a full virtual assistant to help users with everything from bill payments and service activation to basic functionality.

3. Analytics

If you work primarily with B2B users, they’ll probably want more than basic usage and billing details. An integrated voice analytics dashboard can provide users with detailed, advanced insights into calls and interactions along with the ability to quickly generate reports.

4. Self-Service Customer Support Portal

Customer Support Specialist, using Web Tab Views feature of Cloud Softphone

Improve satisfaction and retention through a seamless support experience, allowing customers to troubleshoot issues, access your knowledge base, or connect to support agents without leaving your app. You can potentially even take this a step further and add an AI chatbot to handle basic queries.

5. Collaboration

Communication and collaboration often go hand-in-hand. Why not embrace this fact and empower people to use your app as a productivity tool with the ability to share, view, and edit documents in real-time?

6. Value-Added Services

Added services displayed on a softphone web tab views

Who says your audience just has to use your softphone app for one purpose? Turn it into a one-stop shop through convenient access to services like streaming subscriptions, cloud storage, or security tools. In addition to acting as a competitive differentiator, this can potentially increase average revenue per user.

7. Customer Feedback

Gain a deeper understanding of what your customers need and insights into how you can improve by collecting feedback and conducting surveys. Show customers you’re listening by acknowledging and incorporating advice and requests, increasing both retention and satisfaction.

Build More Engaging Experiences with Web Tabs

The ideas we covered all have two things in common.

First, they create a more compelling, engaging user experience by giving customers something they want, need, or value.

They also show just how dynamic and valuable a custom tab can be in the right hands — and how web tabs can enhance the user experience, drive engagement, and open up new revenue opportunities.

Are you looking to create a more engaging in-app experience? Book a demo to see what you can do with web tabs.

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Senior Copywriter
ABOUT THE AUTHOR:
Eric Carriere
Senior Copywriter
Eric is an experienced B2B SaaS copywriter with over a decade of experience working with tech companies in telecom, AI, cybersecurity, and other leading-edge industries. Eric takes a data-driven approach when creating content for Acrobits — blending his extensive telecom experience with his desire to create trustworthy content that's accurate, sharable, and designed for today's busy professionals.
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