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Unified Communications ROI – The Best Way To Maximize It

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In today’s world, where many are working remotely, having a collaboration tool is essential. However, it also needs to make financial sense for businesses looking to make the switch.

UCaaS solutions provide a lot of value, whether that’s through keeping teams productive, engaged, or connected. They also eliminate resources being wasted on other applications and inefficient processes, but what is the Unified Communications ROI?

Are you looking to develop or integrate a UCaaS platform into your workflows? Here are a few best practices that you can implement within your workplace to help get you the best Unified Communication ROI for your company.

Rule #1: Going the DIY Route Is Expensive

You may be tempted at first to try to do everything yourself to “save money” for your business. However, when it comes to getting ROI out of a unified communications platform, this isn’t the case.

Here’s the truth. Building your own internal solution is incredibly expensive. Don’t believe us? Read about the true costs of building a mobile communications app.

But more importantly, the focus should always be on value and experience. By focusing on creating value, you’ll actually end up saving more money.

Another thing to consider is how complex communications technology really is. Trying to build out technical networking infrastructure, integrating audio and video codecs, streamlining communications functionality—it’s not easy.

By using a recognized APaaS solution, you get access to best-in-class functionality that works out of the box. That makes it incredibly easy for you to build apps for internal and external use.

how to find roi in unified communications

Rule #2: Consider How You Can Save Money

We already know how expensive developing and supporting an app is. You have to plan new features, release updates, and provide ongoing support—it never ends.

When it comes to collaboration suites, the goal is to streamline your workflows to eliminate any inefficiencies that exist when users collaborate, maximizing this way the UCaaS ROI.

So, how does an APaaS solution save you money?

  • You get to pick and choose the features you want: There’s no need to pay for features you won’t use. With Cloud Softphone, you only pay for the features you want. You can also add new features to your plan at any time.
  • Spend less on developing new features: Maintaining feature parity is hard when larger companies are working with seemingly infinite budgets. With APaaS, it’s easy to stay competitive since you can add new features to your plan as they finish being developed.
  • Reduce your IT overhead across the board: When you work with a third-party APaaS to create a UCaaS platform, you don’t need to staff a full team of developers and IT to service the app. All of the support costs are offloaded to your provider, saving you even more.

Rule #3: Multi-Device Support Isn’t Optional

If you want to grow your user base, you best build a communication tool that’s compatible with the most popular operating systems. That means supporting Android, iOS, Mac, Windows, and other popular mobile devices.

Collaboration tools are meant to be used spontaneously. Maybe an employee has a great idea they want to share while out of the office. If your platform supports multiple devices, they can easily send an update to a coworker, share a file, or hop on a quick call.

The more accessible and usable your collaboration suite is, the more likely end-users are to actually use it. And if you ask us? There’s no better way to justify your UCaaS ROI than engagement metrics.

unified communications roi

Rule #4: All Those Shiny Features Better Work

We mentioned above that communications technology is really complex. There’s a reason why some of the biggest communications providers rely on third-party platforms to enhance their existing offers.

If your biggest selling point is the powerful features you offer, you better be sure that the user experience is flawless when those features are being used.

Take video conferencing, for example. We’ve all experienced a low-quality, jittery video call. That same call where someone stops screen sharing because it was causing a drop off in quality.

In the communications industry, anything less than perfect isn’t good enough. With an APaaS like Cloud Softphone, you get access to an industry-leading feature set that companies have been relying on since 2008. That’s proven communications functionality we have deployed to more than 140+ million endpoints.

Rule #5: Analytics Matter

The entire goal of a collaboration tool is to provide enhanced connectivity and engagement between end-users. You also need a way to measure that engagement. That’s where analytics come into play.

Collecting data may be the first step. But you still need a way to make sense of that data. Built-in analytics give you everything you need to monitor engagement rates, application usage, call length, total messages sent, and other vital metrics.

To maximize UCaaS ROI through effective integrations, consider the following points:

  • Comprehensive Compatibility: Ensure the unified communications solution supports seamless integration with a wide range of essential business tools and platforms.
  • Streamlined Workflows: Look for integrations that automate and streamline workflows, reducing manual processes and enhancing productivity.
  • Scalability: Choose solutions that can scale with your business, allowing for new integrations as your needs evolve.
  • Security and Compliance: Prioritize solutions that maintain high security standards and compliance with relevant regulations, even when integrated with other applications.
  • User Experience: Opt for integrations that improve the overall user experience, making communication and collaboration more intuitive and efficient.

With access to the right data, you can make more informed decisions, explore new features to integrate and create a best-in-class white label softphone tool that end-users actually enjoy using.

assess ucaas roi

Rule #6: Integrations Matter Even More

Love it or hate it, integrations aren’t going anywhere. Every business today needs custom integrations to create a connected experience for essential applications and processes.

Those same rules are true when it comes to unified communications ROI and collaboration. That’s why you need to find a unified communications solution that is integration-friendly.

“Cloud Softphone makes it easy for you to integrate any solution into your application through our SDK and API.”

Keep Your Unified Communications ROI in Focus With Cloud Softphone

Having a fully customizable collaboration tool to better engage your customers is the winning recipe in the age of collaboration.

Are you interested in learning more about how softphone works and how can help you stay competitive, access the best features on the market, and build a best-in-class collaboration suite for a variety of industries and use cases?

Get in touch with one of our UCaaS specialists today to schedule a one-hour demo.

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