Close Button
Book a discovery call

From Mobile to Mobile First: How the Telecom Industry Has Shifted Paradigms

$500k+ for a custom softphone app?
Compare your options, costs, and other key factors by downloading our new ebook.

More than half of all web traffic worldwide is mobile. By 2025, mobile traffic is expected to increase by another 25%. In today’s digital world, a mobile app is no longer a nice-to-have—it’s a must-have for businesses that want to stay competitive.

Businesses are always looking for ways to create new value for their customers. An excellent mobile experience is one of the best ways to build lasting customer relationships as well as reach new customers. So, why does creating a seamless mobile experience matter so much?

Mobile Usage Has Exploded

We’ve long evolved past the idea of triple-play providers, which covers only fixed voice, broadband, and television services. The much more common option of quadruple play refers to a bundle of services that includes phone, television, fixed internet, and mobile internet services.

In the late 1990s, North America and Western Europe were the first to begin the rapid adoption of mobile phones. By 2003, many Western European countries reached nearly 100% penetration. By 2013, countries around the world surpassed 100% market penetration, with a significant portion of the population owning more than one mobile device.

Mobile devices have become much more than a means of voice communication. Globally, the most popular mobile internet activities include watching movies or videos, using email, and accessing social media. Mobile devices are also used to engage in financial transactions, retail purchases, health tracking, and many other functions.

According to the International Telecommunications Union (ITU), global mobile phone subscriptions reached nearly 7 billion in 2014. In the ever-changing telecommunications industry, we’ve moved away from disconnected legacy services and toward a more integrated experience that reflects the endless functionality of our mobile devices.

Consumers Are Looking for a Fast and Easy-to-Use Mobile Experience

Customer experiences matter. In fact, a great customer experience is one of the most impactful factors in determining whether a customer does business with you. As emerging markets make the leap to a mobile-first world, we can expect standards to continue to rise.

Despite the ubiquity of mobile, many brands find it difficult to keep up with growing consumer expectations for a better mobile experience. If expectations aren’t met, the consequences can be costly. In fact, when faced with a mobile-unfriendly site, 61% of consumers will visit a competitor’s site instead. Nearly 45% of people are less likely to visit a site again if they had a poor experience.

The communications industry is no different. Users expect advanced functionality, cross-platform support, and a modern user interface that’s easy to use.

“Many businesses rely on real-time communications apps to collaborate remotely, which calls for premium features like file transfer, video conferencing, enhanced encryption, and more.”

 

Recommended For You
Local Push: How Acrobits Innovative Approach to Push Notifications Became an Industry Standard
Local Push: How Acrobits Innovative Approach to Push Notifications Became an Industry Standard

Cookies will soon be a thing of the past. By 2023, third-party cookies will be phased out from nearly every major browser.

read more →
5 Telecommunication Trends We Believe Will Dominate 2023
Telecom
Telecommunication
Trends
5 Telecommunication Trends We Believe Will Dominate 2023

No single device has revolutionized the way we work, play, and live than the smartphone. It’s hard to believe that they were invented decades ago, yet almost everyone has one now. Smartphones themselves wouldn’t be nearly as functional without the offerings of telecommunication companies, who connect us together around the world and provide a foundation […]

read more →
Fireside Chat With Mobile Heartbeat CTO Saji Aravind
Fireside Chat With Mobile Heartbeat CTO Saji Aravind

Our partners are the lifeblood of our business, and we are constantly striving to understand their needs to improve every aspect of our products and SDK. Since day one, Acrobits has taken pride in developing purpose-built solutions that cater to the unique needs of our partners, their industries, and their customers. Mobile Heartbeat has been […]

read more →
Suffering From Virtual Meeting Fatigue? Spice Things Up With LinkUp
Suffering From Virtual Meeting Fatigue? Spice Things Up With LinkUp

Microsoft completed an experiment using EEG monitoring devices to track people’s brain waves in remote and in-person meetings. Here’s what they discovered: • Virtual meetings lead to more stress and exhaustion than non-meeting work, such as writing emails • Remote collaboration is more overwhelming than in-person collaboration Virtual meeting fatigue is a physical, mental, and […]

read more →