More than half of all web traffic worldwide is mobile. By 2025, mobile traffic is expected to increase by another 25%. In today’s digital world, a mobile app is no longer a nice-to-have—it’s a must-have for businesses that want to stay competitive.
Businesses are always looking for ways to create new value for their customers. An excellent mobile experience is one of the best ways to build lasting customer relationships as well as reach new customers. So, why does creating a seamless mobile experience matter so much?
Mobile Usage Has Exploded
We’ve long evolved past the idea of triple-play providers, which covers only fixed voice, broadband, and television services. The much more common option of quadruple play refers to a bundle of services that includes phone, television, fixed internet, and mobile internet services.
In the late 1990s, North America and Western Europe were the first to begin the rapid adoption of mobile phones. By 2003, many Western European countries reached nearly 100% penetration. By 2013, countries around the world surpassed 100% market penetration, with a significant portion of the population owning more than one mobile device.
Mobile devices have become much more than a means of voice communication. Globally, the most popular mobile internet activities include watching movies or videos, using email, and accessing social media. Mobile devices are also used to engage in financial transactions, retail purchases, health tracking, and many other functions.
According to the International Telecommunications Union (ITU), global mobile phone subscriptions reached nearly 7 billion in 2014. In the ever-changing telecommunications industry, we’ve moved away from disconnected legacy services and toward a more integrated experience that reflects the endless functionality of our mobile devices.
Consumers Are Looking for a Fast and Easy-to-Use Mobile Experience
Customer experiences matter. In fact, a great customer experience is one of the most impactful factors in determining whether a customer does business with you. As emerging markets make the leap to a mobile-first world, we can expect standards to continue to rise.
Despite the ubiquity of mobile, many brands find it difficult to keep up with growing consumer expectations for a better mobile experience. If expectations aren’t met, the consequences can be costly. In fact, when faced with a mobile-unfriendly site, 61% of consumers will visit a competitor’s site instead. Nearly 45% of people are less likely to visit a site again if they had a poor experience.
The communications industry is no different. Users expect advanced functionality, cross-platform support, and a modern user interface that’s easy to use.
“Many businesses rely on real-time communications apps to collaborate remotely, which calls for premium features like file transfer, video conferencing, enhanced encryption, and more.”