Direct and Concise Marketing
Anyone working in business can tell you how many junk emails they ignore every day. Emails often go unnoticed because of how advanced filters are today.
The average email in a Gmail inbox is filtered into social, promotional, and update categories. Those three categories are barely visible to users. Getting your email into someone’s primary inbox is challenging.
Push notifications don’t suffer from this problem. If they are active, they will appear in the same space that other notifications appear in. That means you’re promotions and discounts are appearing beside their text messages, WhatsApp chat, and other essential phone notifications.
Create a Highly-Personalized Experience
31% of users want a personalized experience, while only 21% of them are happy with the current level of personalization that they receive. This verifies what many marketing experts agree on: that personalized marketing is a powerful form of marketing. Companies often have access to each client’s profile data and usage history and can tailor their notifications accordingly.
For instance, if a customer seems interested in a specific category of product, they will be more likely to respond to a notification about a sale in that field. Many web services can show you what type and how many notifications to send. Because users can mute certain notifications, you don’t want to be intrusive.
Adopting a personalization strategy can improve your marketing accuracy and efficiency, and decrease the likelihood of your notifications getting muted.
Deliver Essential Information Right Away
Push notifications are one of the fastest methods for giving customers vital information. Have a mandatory security update? Get everyone on the same version as quickly as possible.
They are also useful for reporting accidents and service interruptions. If your network goes down as a result of a server failure, send out a notification describing what the issue is, what steps you’re taking to solve the problem, and at what time the service could continue. Giving your clients the right information can mitigate frustration and improve the user experience.
Build Customer Loyalty Using Promotions
Active and engaged customers are more loyal customers. Push notifications keep your customers updated with everything that’s going on with your company.
You can use them to send promotions and discounts, advertise any new features you add to your product or service, and much more. Doing so allows you to build brand loyalty, especially if your customers end up loving features that they wouldn’t have known about otherwise.
Interested in Push Notifications? Cloud Softphone Can Help
Push notifications are an incredibly effective marketing tool that few sales teams take full advantage of. They shouldn’t be an afterthought in your marketing strategies. If you have a large user base, they are a proven method for building brand loyalty, increasing revenues, and implementing a personalization strategy.
You can gain traction quickly with this method since almost every customer has a smartphone on hand, and reading a quick notice is much more convenient than scrolling through individual emails or long landing pages.
Notifications are also cheap to implement and easy to personalize for each specific client, making the content more relevant raises the message’s impact and CTR.
Do you want to leverage the marketing potential of push notifications? Cloud Softphone can help. Cloud Softphone is a feature-rich and customizable real-time communications platform that allows companies to build white label VoIP softphone applications with push notifications enabled. Since today’s users are increasingly mobile, you can’t afford not to push for push notifications.
Want to learn more about implementing Push Notifications? Get in contact with our team now!